Do you want to work with individuals who are planning for retirement? Facebook might be your place since so many people over the age of 35 prefer it. Put your content where your ideal customer is paying attention to it.ĭo you want to work with business owners? Check out LinkedIn.
You must find something that works for you, your business, and your audience.Ĥ. Search engines are amazing, and they can search through many types of media. If you can’t get enough of podcasts, those are awesome too. If you are a writer, crank out a blog or article on the topic. This process will give you a pretty good idea about what people are searching for when trying to learn about things like “small business taxes.” Video may not be your medium, and this ok. You can do this on Google as well, but Youtube is where people are going to learn. Do not push enter, but rather let Youtube show you their suggestions. Go to and begin typing in a topic that you are considering creating content. There are many methods for keyword research, but you are looking for quick and free. Decide the content topics that you want to create. This way, you will develop an organic following that will come to value your content and then convert to customers over time.ģ. This means that 80% of your content should be informative, while only 20% is directly related to sales. The 80/20 rule is a great rule to follow for social media. You do not always need to be aggressive with your sales message here. They are more likely to follow you on social media if they feel like you are producing things they do not want to miss. You are playing a long game with this, and you want people to follow your business organically. There are a few principles that you should think about before getting started with content marketing. Demonstrate that to your potential customers. Create content that is informative to your ideal customer. This listing will also be how people find your website and one of the most important ways that you can start to do review collecting (#8) and monitoring (#9). Be specific because, again, this helps people find your business when they are searching. Your GMB listing should include the services that you offer. Mobile technology has become very exact, and Google is trying to produce the most accurate search results for their customers. A business owner simply puts their address and phone number into their Google My Business account, and then suddenly can be found in search results for “CPAs near me.” It is not enough to just list your city and state on your website. Google Business Profiles are based mainly on the location-based identifiers involved with GMB. Google has said this is essential for being found in searches. It is not time-consuming, but it is essential. This should be number one for any small business. Google has recently renamed this to Google Business Profile.
Contact us today to get a marketing strategy started for your business. Here are 16 steps to getting started with digital marketing for your accounting and bookkeeping business. Show up where they are looking for your business.Ĭrosby Digital Marketing helps financial service businesses establish their online marketing. People are looking online for your services. Creating an online presence through online digital marketing can generate organic leads for your accounting, bookkeeping, or financial planning business. Referrals and local networking are great ways to find new clients, but they are not the only things you can do. Have you used up all your leads using referrals and local networking? It happens.
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